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North Bay Multimedia Association
Events - Special Big Event - June 2004
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NBMA-SFDIG
Digital Photo Expo


Speakers:
Derrick Story
Author, Managing Editor for O'Reilly Network
Ken Milburn
Author, Photographer, Digital Photography Specialist
John Martin
Professional Digital Photographer, Founder SFDIG
Mark Rutherford
Professional Digital Photographer, Founder SFDIG
Schedule & Topics
Vendors
   When: Saturday, June 19, 2004
   Time: 12-5 PM
   Where: Mill Valley Community Center, directions
   Cost: Free to NBMA & SFDIG members; $15 for non-members, $10 for students with valid ID
   Register: Members and non-Members, please pre-register with Acteva to hold your spot.
   Bring your receipt. Pre-registration ends at 10AM on June 19. All welcome at the door.
   Contact: Janet Zagoria, Program Director,
   Parking: Check below

North Bay Multimedia Association
in association with
San Francisco Digital Imaging Group
hosts the
NBMA-SFDIG Digital Photo Expo
offering a variety of events including showing of digital products
and presentations from digital photo experts and authors.
Schedule of Speakers and Topics
Our speakers will be on hand all day to answer all your questions.
  1. 12:30-1:00 – Q&A 1:00-1:15
    Digital Camera Features: What are They and Who Needs Them?
    John Martin, Professional Digital Photographer, Founder SFDIG

    Break 1:15-1:30

  2. 1:30-2:15 – Q&A 2:15-2:30
    Still Photography in Motion and Digital Photography Tricks (Hacks)
    Derrick Story, Author, Managing Editor for O'Reilly Network

    Break 2:30-2:45

  3. 2:45-3:30 – Q&A 3:30-3:45
    Sensible, Problem-Solving Workflow Techniques for the Digital Photographer
    Ken Milburn, Author, Photographer, Digital Photography Specialist

    Break 3:45-4:00

  4. 4:00-4:30 – Q&A 4:30-4:45
    How to Get a Good Print from Your Printer
    Mark Rutherford, Professional Digital Photographer, Founder SFDIG

In the tabletop, trade show room, we will have:
Vendors and our speakers will be also be speaking informally in the vendor room and from their tables throughout the day. Here are some of the additional subjects not covered in the formal presentations:

Mark Hatasaka, a digital nature photographer who has self-published his book: “Digital Nature Photography” (www.dnppress.com) will be on hand to speak about:
  • Practical Color Management for Digital Photographers
  • How to Prepare Your Digital Photographs for Publication
  • Self-publishing; The Good, The Bad, The Ugly

Randy Harris, rep for Monaco and Leaf America, will be available to talk about products from these companies.

Monaco’s product is EZcolor a color management solution for monitors, printers and scanners which also builds custom color profiles.

Leaf America is the world’s leading digital back manufacturer for medium format cameras. Randy will be there will showing the Leaf Valeo 17 and 22.
Spectraflow, a San Rafael company who reps for many large companies will be available to answer Epson printing questions, especially the 2200, a popular printer for photographers.
Well known photography stores Keeble & Shuchat Photography and Seawood Photo will be showing digital cameras and gadgets to help you make decisons about which camera is right for you.
Future Light Digital Workshops helps amateur and pro photographers make the transition from film to digital through hands-on workshops with expert instructors.
Discount coupons and product info for the new Mirra™ Personal Server, the easiest way to instantly backup, remotely access and share all your critical files and photos over the Web will be available at their table. The Mirra™ Personal Server consists of three components that make it remarkably easy to set up and use:
  1. Mirra Personal Server – always-on network appliance with high capacity storage in 80 GB, 120 GB, and 250 GB options
  2. Mirra PC Software – self-running. Install on two, three, even more PCs
  3. Secure Mirra Web Services

Food
Cafe Marmalade will be selling refreshments. Cafe Marmalade, located on Ross Common, Ross, is known for their delicious menu of sandwiches, salads, organic coffee, organic milk, fresh baked goods, fresh OJ and Italian sodas.
Ben & Jerry’s ice cream cart will also be on hand to satiate your sweet tooth with ice cream bars and cookie-cookie sandwiches.

Ben & Jerry’s scoop shop is located in downtown San Rafael adjacent to the Rafael Film Center.
Raffle (throughout the day)
  • A whole collection of great books from the top digital photography book publishers, O’Reilly and Peachpit Press.
  • A gift certificate for a one day workshop at Future Light Digital Workshops. Choose from Asset Management, Mastering Curves, Camera RAW and others valued up to $200.
  • Two Will Crocket DVDs: Pro Digital Basics (covers up to the minute digital capture lighting, exposure, shooting and file processing technique) and Digital Portraiture Lighting (DigiLight series using 5 setups to show you the high quality digital portraiture techniques) each valued at $49.95.
  • Three Apple iLife04: Software for Digital Music, Photography, Moviemaking, and DVD Creation. GarageBand, iTunes 4.2, iPhoto 4, iMovie 4, iDVD 4. Valued at $49.
  • One Seybold 2004 All Conference Passport August 16-19. $2395 value.
    Pick from 4 tracks, Tutorials and Intensives:
    • Creative Track
    • Publishing Track
    • Marketing Track
    • Content Management Track
    Seybold Seminars, the preeminent professional conference for publishers, consumer marketers and corporate communicators. See more Seybold specials.
Don't miss this event! Check back to this page to see updates on who will be there.

About Derrick Story
Author, Speaker, Managing Editor for O’Reilly Network

Derrick is the author of the Digital Photography Pocket Guide, 2nd Edition, Digital Video Pocket Guide, and his latest, Digital Photography Hacks. He also coauthored iPhoto 4: the Missing Manual.

His professional experience includes more than 15 years as a photojournalist, managing editor for O’Reilly Network and Mac DevCenter, and a speaker for O’Reilly, CMP, and IDG conferences. He manages his online photo business, Story Photography, which specializes in digital photography and special events.

In addition to his books on digital video and photography, you can read Derrick’s online tutorials and articles that explore the world of digital imaging and computing for the visual artist. Derrick’s also a regular contributor to Macworld Magazine, and he speaks at conferences, including his upcoming session on Digital Photography Hacks at Macworld Boston in July and at the Digital Storytelling Festival this coming June in Sedona, AZ.

About Ken Milburn
Author, Photographer, Digital Photography Specialist

Ken Milburn started his career as a professional photographer when he was still in high school by specializing in weddings and portraits of his classmates. Since then, his photographic career has included starlet publicity photos for Universal Pictures, album covers for several labels (including Capitol Records), editorial work for a number of publications (including The Los Angeles Times Sunday Magazine and TV Guide), and for a long list of advertising clients (including Southern California Gas, Cole of California, Strega Liqueurs, and the Fleur Corporation). He also sells his photographs and digital art at art festivals and fine art galleries. This work has been featured three times in Design Graphics Magazine and twice in Computer Graphics World.

Milburn’s photographic career has been paralleled by a long career as a writer. He started by writing two feature films. Most of his writing, however, has been in the form of columns, how-to articles, and technical books on the subject of computer graphics. He has written over 300 columns and articles (many of which have featured his photographs) for such national trade magazines as Publish, DV Magazine, MacWorld, Computer Graphics World, PC World, and InfoWorld. He has also been a contributing editor and columnist for Computer Currents and MicroTimes.

In addition, Ken Milburn is the principal author of 20 computer books. The most recent of these is Digital Photography: Expert Techniques from O’Reilly as one of the first books in their studio series. The majority of Ken’s other books focus on various versions on Photoshop and digital photography. Ken is the author of both the first and second editions of The Digital Photography Bible (Wiley) as well as Digital Photography, 99 Easy Tips to Make You Look Like a Pro (Osborne), and Cliff’s Notes on Taking and Sharing Digital Photographs. His Photoshop books include Photoshop Elements 2.0 Complete (Osborne), The Photoshop 7 Virtual Classroom (with live-motion lessons on the CD-ROM), Master Visually Photoshop 6.0, Master Visually Photoshop 5.5, and Photoshop 5.5 Get Professional Results.

Ken has also taken his Photoshop and digital photography expertise to an even broader user base by working as a contributing editor for the MSNPhoto Web site, authoring user hints for the PhotoWorks on-line film processing and printing service.

Contact Ken at: ken@kenmilburn.com, www.kenmilburn.com.

About John Martin
Professional Digital Photographer, Founder SFDIG
John has been on the forefront of digital imaging for more than eight years. He was invited to speak at Macworld and Seybold. John was manager and set up the digital photography department in Butterfields Auction House.

With this experience he moved on to open his own studio, JFM Digital Imaging with the goal of being all digital from the start. He is also the founding member of the San Francisco Digital Imaging Group (SFDIG). Only a handful of photographers in Northern California have the experience and confidence that John has with digital photography.

Now in the same spirit as SFDIG, John is offering his services as a master digital photographer to work with photographers who lack the experience or confidence to shoot digital.

John can supply everything photographers need to shoot digital or use their existing digital systems. The photographer can concentrate on the job and let John take care of the digital end of it. References are available on request.

Contact John at: john@jfmdigital.com, 415-472-44482, www.jfmdigital.com

About Mark Rutherford
Professional Digital Photographer, Founder SFDIG

Mark has been a commercial photographer for over 20 years, investigating since the mid-1990's the burgeoning possibilities of an all-digital workflow. As an innovator in the field, he is widely sought as a shooter and color management consultant.

A native of Detroit, he began shooting at the age of nine when his after school science club took a trip to a darkroom. He later moved to Chicago, honing his craft in the studios of a national magazine. In the early 1980's he transplanted to L. A., where he continued assisting as he moved into shooting for fashion designers, catalog retailers, and movie studios. He later opened his studios in the Bay Area, where he continues to work and learn today.

“I shoot all digital for the clarity and creative control it allows”, explains Mark. “An all-digital workflow allows me to offer retouching and color management as an integral part of the photographic process. This enables most creative decisions to be implemented at the source, with many projects made ready for press the day of the shoot”.

Visit Mark’s site at: www.mrutherford.com.
Mark Rutherford and John Martin are also founders of SFDIG (San Francisco Digital Imaging Group, www.sfdig.org) whose mission is to help its members develop their knowledge of “best practices” in digital imaging, and to provide a forum for discussion with colleagues. SFDIG is open to all Bay Area digital imaging professionals.

Directions to Mill Valley Community Center
180 Camino Alto
Mill Valley, CA

NOTE: Do not use Mapquest directions for this address. Below are the correct directions.

- Take Highway 101
- Exit at East Blithedale
- Go west on East Blithedale 3 stoplights.
- Turn Left onto El Camino Alto.
- Quick left across traffic into Driveway.
- Mill Valley Community Center is large building. Park in lot.


Parking for Mill Valley Community Center
NOTE: Please print out and bring with you.
MVCC has a large lot at the building. For overflow, go to:

The Mill Valley Middle School lot at 425 Sycamore Avenue.
It is the next building complex to the south of the MVCC on Camino Alto. The street that enters the Middle School is Sycamore.
Directions from MVCC to Mill Valley Middle School:
Leave the Center parking lot back onto Camino Alto
Turn left, drive to the next left (Sycamore)
Go to the last parking lot behind the school (take Sycamore to the end and turn left)
Walk from the parking lot directly back to the Center (you can see it from there) by following a paved path alongside the baseball field that is directly behind the school.
Or, you can walk back out to Camino Alto, turn right, and walk north on the sidewalk along Camino Alto back to the Center (longer).

There are other lots on the Mill Valley Middle School campus other than the one mentioned above that may also have parking.

Parking spots may be available on Sycamore Avenue. Park only in legally permitted areas. To locate Sycamore Avenue on a map, go to: Mapquest.
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