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North Bay Multimedia Association
Events - November General Meeting
[BACK TO EVENTS CALENDAR]
Challenges, Trends, and Signposts for the
Ever-Changing Digital Landscape

Who: Executives from Broderbund, Gracenote, MetaTV, Multimedia Live, ComBridges
When: Thursday, November 8, 2001
Reception: 6:00-7:00 PM (Food and wine are served)
Program: 7:00-9:00 PM
Location: McInnis Atrium at Autodesk HQ (Directions)
Cost: Free to members; $15 for non-members; $10 for students with valid ID
RSVP: Advance reservations are advised via Acteva
Info Contact: Ann Smulka at or (510)845-9316


What is the future of the new media industry? This question is on the minds of CD-ROM, DVD, and Web developers, programmers, artists, film and video producers, composers/musicians, publishers, investors, and many others. Come hear some answers on Thursday, November 8, when NBMA explores the current state of and future prognosis for the industry.

Executives representing several sectors of the industry will join us for a panel discussion of the current environment (the challenges, trends, lessons learned) and future outlook. You’ll learn what’s happening within their market niches and hear their vision of what’s ahead in the next year.

Confirmed panelists as of October 26 include:

  • Mickey Mantle, Sr. Vice President of Development at Gracenote, a company on the frontier of the digital audio revolution.
  • Ken Burke, Founder and CEO of Multimedia Live!, a Web applications and eCommerce development company
  • Ty Ahmad-Taylor, Chief Creative Officer at MetaTV, the interactive TV company
  • Christine Arrington, VP and Senior Analyst - John Peddie Associates, high tech analysts and publishers of Media Device Report and the Digital Entertainment Box Market Study Series
  • Rob Halligan, Senior Vice President of Corporate Communications at Broderbund
  • Jon Leland, contributing editor for Streaming Media, Digital Cinema, and Videography magazines and president of ComBridges. Jon also will moderate the panel.
We’ve invited execs from consumer applications, eLearning, and game-related companies, too, so check back for program updates as November 8 draws near.

About the Panelists
With a career spanning more than 30 years developing hardware and software products, Mickey Mantle takes great pride in the fact that every company he has been affiliated with is still a viable company, functioning either as a public company or having been acquired and merged into a larger corporation. Before joining Gracenote in 1999, he was Vice President of R&D and Chief Technology Officer at International Microcomputer Software, Inc. (IMSI), where he oversaw product development and helped drive new Internet-based strategies. From 1991 to 1997, Mickey managed technology initiatives as Vice President of Engineering/Chief Technical Officer for Broderbund Software and contributed to the development of many successful and award-winning products. He also was a contributor to many early computer graphics products from Evans & Sutherland and Pixar, including Pixar’s RenderMan™ software.

Multimedia Live is another success story. Ken Burke founded the company in 1995 with $500 in startup money and built it with sweat equity. The company now employs over 150 programmers, Web developers, graphic designers, marketing and sales experts, and high-level customer service staff. As its promotional materials say, "Multimedia Live was different from the beginning, growing exponentially and turning a healthy profit since day one." Ken has been interviewed on FOX TV and CNN, as well as over 100 local TV and radio stations, newspapers and magazines including Inc. Magazine, USA Weekend, the Los Angeles Times, Electronic Retailing, Interactive Marketing News, and Response TV. He has personally trained 25,000 entrepreneurs nationwide in doing business online, and is the producer of the 8-tape video series Making Money on the Internet. His column, "Ken Burke on E-Commerce" is a regular feature of Catalog Age Magazine.

MetaTV provides technology that enables interactive TV portals, services, and enhanced TV services. As of July 2001, while other start-ups spoke of tight-fisted investors, MetaTV's total amount of publicly announced financing was over $40 million. The company must be onto something good! Ty Ahmad-Taylor, Chief Creative Officer, will provide insights he has developed about MetaTV's niche -- first as a technology reporter for the New York Times and more recently in roles at Excite@Home.

Christine Arrington manages Jon Peddie Associates (JPA) Consumer Media Technology group and is the Senior Analyst managing the bi-weekly publication Media Device Report and the Digital Entertainment Box Market Study series. She has been an analyst in the high-tech and media markets for over 7 years. She came to JPA from International Data Corporation, where she managed the U.S. Quarterly PC Tracker and Emerging Technology Markets programs. Christine was also an analyst with media research firms Arrington Research Group and Paul Kagan Associates. She has conducted and managed market and investment research in the areas of personal computing, PC gaming, video games, the Internet, broadband consumer services and emerging technologies. She has been quoted in major trade, investment as well as popular publications, and the broadcast media including The Wall Street Journal, The New York Times, Computer World, Red Herring, and The San Francisco Chronicle, and she has been a guest analyst for CNBC and CNNfn.

Rob Halligan is Senior Vice President of Corporate Communications at Broderbund, a worldwide publisher of productivity and rich media software with more than 40 million users worldwide. Many of its brands, including The PrintShop, PrintMaster, and Family Tree Maker are category leaders. Its Extreme Media brand includes software products for creating, managing and sharing rich media content such as photos, videos and music. Broderbund operates expressIt.com, the company’s rich-media website, which offers greetings, photo albums, project templates and more than one million graphics and other products and services.

Our moderator, Jon Leland, has been a leading communications expert and innovator for thirty years. He was the founding director of creative services at cable's USA Network and is currently a contributing editor for Streaming Media, Digital Cinema, and Videography magazines. As a video writer/producer and Web site developer, he has created marketing and training communications for Compaq Computer, Kinko's, Xerox, Pacific Bell, MetLife, The Hunger Project, Lifetime Cabletelevision, and the American Foundation for the Blind, as well as for scores of small companies and non-profits. Jon is currently president and creative director of ComBridges, which produces high quality Web sites, multimedia, and video presentations.

Come with questions. Come with answers. Be prepared for a lively interactive discussion about the future of the industry. And be sure to come early to enjoy the company of your peers, a bit of food, and fruit of the vine (made possible by Polaris Interactive).


Directions to McInnis Atrium, Autodesk HQ
111 McInnis Parkway
San Rafael, CA


- Take Highway 101
- Exit at Terra Linda/Freitas Pkwy
- Head EAST and turn RIGHT onto Civic Center Driver (the frontage road)
- Turn LEFT onto McInnis Pkwy (at the 2nd signal light, just past the RR tracks)
- Follow McInnis past the Embassy Suites Hotel
- Turn RIGHT into the Autodesk parking lot


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