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North Bay Multimedia Association
Events - July General Meeting
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Back to Basics

Who: Jim Horan, Founder and CEO of The One Page Business Plan Company
When: Thursday, July 18, 2002
Networking: 6:00-7:00 PM, Light Refreshments
Program: 7:00-9:00 PM
Location: McInnis Atrium at Autodesk HQ (Directions)
Cost: Free to NBMA Members; $15 for non-members, $10 for students with proper ID.
RSVP: Please check back soon for Advance Reservations through Acteva.
Info Contact: Ann Smulka, Educational Programs Director at


Our business climate has changed dramatically in the past few years. Have you revised your business plan—your business vision, mission statement, objectives, and marketing strategies—to adapt to those changes? Are you listening to what’s going on in the marketplace? Do you have a business plan? Jim Horan, founder of The One Page Business Plan Company and author of the best-selling book, “The One Page Business Plan,” will talk about getting “back to the basics” at NBMA’s main meeting on July 18.

Jim HoranJim says, “During the Internet boom, people used to throw money at businesses and whatever stuck, stuck. The resources aren’t available to do that anymore. A much more disciplined approach is required.” Join us for an interactive and informative presentation that will help everyone—independent artists, microenterprise owners, product managers, CEOs, and more—develop a plan to provide a disciplined approach to sustaining and growing their businesses.


Directions to McInnis Atrium, Autodesk HQ
111 McInnis Parkway
San Rafael, CA


- Take Highway 101
- Exit at Terra Linda/Freitas Pkwy
- Head EAST and turn RIGHT onto Civic Center Driver (the frontage road)
- Turn LEFT onto McInnis Pkwy (at the 2nd signal light, just past the RR tracks)
- Follow McInnis past the Embassy Suites Hotel
- Turn RIGHT into the Autodesk parking lot


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