Come learn about the industry that grew 123% last year, according to eMarketer, and accounted for $2.07 billion in spending. SEM is leading the rebirth of online advertising with simple, yet effective tools for B2C and B2B companies. We will also discuss how SEM is related to Search Engine Optimization (SEO) and how they work with one another.

Chris Unno, B Street Media’s online guru, will explain what Search Engine Marketing is, how it works, why it’s important and show you how to set up your own campaign.

Bob Cassinelli, B Street Media’s president and owner, will also be joining Chris. Bob brings a unique perspective to the media planning and buying process. His understanding and experience spans both the selling and buying-sides of media and will be able to explain how SEM affects you and your clients.

B Street Media, Inc is a media planning and buying company with an emphasis on client service. They presently conduct year round advertising campaigns in 16 distinct markets across North America including Boston, New York, Los Angeles, San Francisco and Vancouver as well as National Campaigns.

No matter what your business is, you’ll receive pertinent information and find congenial networking at this event. The BOB SIG is for small business owners, entrepreneurs, freelancers, and consultants with a special interest in multimedia. Space is limited, so reserve your place today at Acteva.

From South of Novato:
Highway 101 North
Exit at Hamilton Field/Nave Dr.
Veer RIGHT at the end of the exit ramp.
Follow Nave Drive going north, parallel to 101.
Turn RIGHT at Main Gate Road, which leads into Hamilton AFB.
At Crescent, Main Gate Road becomes Palm Drive.
Go to end of Palm Drive.
Turn RIGHT onto Hangar Avenue.
Right after you pass So. Palm Drive, go a short distance and take an immediate left into the parking lot.
MCF is in Hangar 5, at 5 Hamilton Landing.
The entrance is down the pathway between Hangar 5 and Hangar 6..

From North of Novato:
Highway 101 South
Exit at Bel Marin Keys/Hamilton Field Exit (cloverleaf exit).
Turn RIGHT onto Ignacio Blvd.
After crossing the freeway, take an immediate RIGHT onto Nave Drive.
Go about .8 mile
Turn LEFT at Main Gate Road, which leads into Hamilton AFB.
At Crescent, Main Gate Road becomes Palm Drive.
Go to end of Palm Drive.
Turn RIGHT onto Hangar Avenue.
Right after you pass So. Palm Drive, go a short distance and take an immediate left into the parking lot.
MCF is in Hangar 5, at 5 Hamilton Landing.
The entrance is down the pathway between Hangar 5 and Hangar 6.