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| Events - Business of Business SIG Meeting - April 2003 |
| [BACK TO EVENTS CALENDAR] |
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Ten Secrets of Marketing Success
Who: Rick Crandall, PhD.
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| Let’s face it: You can’t get the business you want without marketing. Whether you hate marketing and never do it or would like to pump new energy into your marketing strategy, Rick Crandall, PhD, will provide Ten Secrets of Marketing Success at our next Business of Business SIG. Old fashioned sales and marketing was about manipulation. But real marketing should be about helping people and building relationships. It's not just about getting more customers, it’s about building the kind of business you want.
Some areas Rick will cover are: 1-1 marketing, rejecting the fear of rejection, sales opportunities presented by service, customer loyalty, creating business, building referrals, how to be a partner - not a persuader, marketing materials, and implementing your marketing program. Rick has spoken for the Software Marketing Summit, the Independent Computer Consultants Association, AutoDesk, and over 1000 times for service providers and consultants. His books include Marketing Your Services: For People Who Hate to Sell and 1001 Ways to Market. Led by Rick, we will create a congenial atmosphere where burning questions and lively discussion are encouraged. You can begin the next day by implementing the marketing secrets you learn at the BOB SIG. Log onto Rick’s site at www.ForPeopleWhoHateToSell.com/ where you can read excerpts from his many publications. All types of businesses and professions can benefit from this presentation and are welcome. The BOB SIG is for small business owners, entrepreneurs, freelancers, and consultants. Space is limited, so reserve your place today at Acteva. |
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Marin Nexus
650 Las Gallinas Avenue San Rafael, CA Exit at Freitas Parkway If you are coming from the south, go across the freeway overpass (west) and turn LEFT at second traffic light (Northgate Drive). If you are coming from the north, go STRAIGHT at exit traffic light (onto Northgate Drive). You are now on a one-block-long street (Northgate Drive). Turn LEFT at the end onto Las Gallinas. Marin Nexus is to your left. (To your right is Northgate parking and Macy’s.) Turn LEFT into Nexus’ driveway and park in the lot at the BACK of the building. Or use additional parking, if available, across the street in the Northgate lot. |
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Rick specializes in presentations and workshops for professionals and business owners. He will show us how to sell our services without being pushy, using customer-oriented marketing strategies and a consultative “soft sell.” You can you create “raving fans” and referrals.