North Bay Multimedia Association

Events - March Web Developers SIG

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Building Rich Internet Applications Using Macromedia Tools

Who: Steve Cherneff of Macromedia
When: Thursday, March 27, 2003
Time: 6:30 PM, networking, 7:00-9:00 PM, program
Where: Marin Community Foundation Hangar #5 directions
Cost: Free to NBMA members; $10 for non-members; $5 for students with a valid ID
Info Contact: Marc Tanenbaum, Web SIG Leader.

Rich Internet Applications (RIAs) may well be the next step forward in the development of productivity tools. With increases in connection speeds and processing power, it is becoming increasingly possible to access applications over the Internet, instead of housing applications on the user’s computer. This offers the prospect of applying the accessibility and extensibility of the Internet while harnessing the processing power of the local computer. Those who favor this application model propose that RIAs combine the functionality of desktop software applications with the broad reach and low-cost deployment of web applications.

Join us as Steve Cherneff, Senior Technical Evangelist at Macromedia, answers questions about RIAs: what are they? why are they important? how are they built? Steve will demonstrate the integration of Flash MX, Flash Remoting, Flash Communication Server and ColdFusion MX to illustrate how Macromedia’s backend technologies can work with Flash MX to build true application functionality accessible over the Web.

Steve Cherneff has been a Macromedia employee for almost nine years and in that time he has worked with many of the worlds top developers to create compelling multimedia content and Rich Internet Applications. In his first role in 1993, as Manager of Developer Relations he helped Macromedia Director developers create award winning CD-ROM content. In 1995, as a Technical Evangelist, he helped to launch and evangelize the first Netscape plug-in called Shockwave. In 1998, Mr. Cherneff went to Asia for two years to help Singapore’s National Computer Board create a technology development program which helped to jump start Singapore’s Internet development community. Since 1999, Mr. Cherneff has been an evangelist for Macromedia’s application development technologies including Macromedia Flash and Macromedia ColdFusion. Prior to his tenure at Macromedia, Mr. Cherneff was an Executive Producer at Amazing Media in San Anselmo, an award winning multimedia development studio.

Steve’s presentation has been made possible with the assistance of Roundpeg, a Macromedia Authorized Training Center. Roundpeg offers training in the full line of Macromedia products through their centers in San Francisco, San Jose, Los Angeles and Honolulu.

Marin Community Foundation
5 Hamilton Landing
Novato, CA

From South of Novato:
Highway 101 North
Exit at Hamilton Field/Nave Dr.
Veer RIGHT at the end of the exit ramp.
Follow Nave Drive going north, parallel to 101.
Turn RIGHT at Main Gate Road, which leads into Hamilton AFB.
At Crescent, Main Gate Road becomes Palm Drive.
Go to end of Palm Drive.
Turn RIGHT onto Hangar Avenue.
Right after you pass So. Palm Drive, go a short distance and take an immediate left into the parking lot.
MCF is in Hangar 5, at 5 Hamilton Landing.
The entrance is down the pathway between Hangar 5 and Hangar 6.

From North of Novato:
Highway 101 South
Exit at Bel Marin Keys/Hamilton Field Exit (cloverleaf exit).
Turn RIGHT onto Ignacio Blvd.
After crossing the freeway, take an immediate RIGHT onto Nave Drive.
Go about .8 mile
Turn LEFT at Main Gate Road, which leads into Hamilton AFB.
At Crescent, Main Gate Road becomes Palm Drive.
Go to end of Palm Drive.
Turn RIGHT onto Hangar Avenue.
Right after you pass So. Palm Drive, go a short distance and take an immediate left into the parking lot.
MCF is in Hangar 5, at 5 Hamilton Landing.
The entrance is down the pathway between Hangar 5 and Hangar 6.

From the East Bay:
Cross the Richmond-San Rafael Bridge
Continue on 580 until it merges onto 101 North.
Then follow the directions above “From South of Novato.”

Here is a map for further clarification.