North Bay Multimedia Association Web Developers SIG

Events - September Web Developers SIG

[BACK TO EVENTS CALENDAR]

Meaning in the Moment: Using Multimedia to Communicate Effective Notions

Who: John Lenker—Author, Educator, and Co-founder of Invioni
When: Tuesday, September 26, 2002
Time: 6:30 PM, networking, 7:00-9:00 PM, program
Where: Marin Nexus, 650 Las Gallinas Avenue, San Rafael, CA (Directions)
Cost: Free to NBMA members; $10 for non-members; $5 for students with valid ID
Info Contact: .

Does your Web enterprise succeed or fail based on how well ideas are presented online? According to John Lenker, “Many online resources fail to transmit a series of compounding notions that communicate meaning appropriately in the moment.” Join us on Thursday, September 26, to learn how building meaning directly correlates with building value in people’s minds.

This presentation, based on Lenker’s “notion-flow philosophy,” will provide practical examples of when, why, and how various media elements help people comprehend the concepts your online messages are intended to communicate. Consider it a condensed version of the ideas in Lenker’s book, Train of Thoughts: Designing the Effective Web Experience (New Riders, 2002). Bring an open mind, your own design experience, and your colleagues, and be prepared for a stimulating exchange of ideas.

Mr. Lenker is an author, educator, and award-winning interactive multimedia design specialist. He co-founded and is president of INVIONI, a Minneapolis-based Web strategy and design consulting firm. He’s also a contributing author to New Riders’ Flash Magic series of books. Over the years, he has worked on numerous projects for Fortune 1000 companies, including AT&T, Comcast, DaimlerChrysler, Digital Equipment Corporation, Eli Lilly and Company, Farmers Insurance, Frigidaire, IBM, Imation, Lucent Technologies, Lincoln Financial, Marvin Windows & Doors, Nestlé USA, Nexus Lexus, Northern States Power, Novartis, Pillsbury, Powertel, RCA, Syngenta, Texas Instruments Inc., United Airlines, and U.S. West. His presentation will draw from this experience.

Marin Nexus
650 Las Gallinas Avenue
San Rafael, CA

Exit at Frietas Parkway
If you are coming from the south, go across the freeway overpass (west) and turn LEFT at first traffic light (Northgate Drive).
If you are coming from the north, go STRAIGHT at exit traffic light (onto Northgate Drive).
You are now on a one-block-long street (Northgate Drive).
Turn LEFT at the end onto Las Gallinas.
Marin Nexus is to your left. (To your right is Northgate parking and Macy’s.)
Turn LEFT into Nexus’ driveway and park in the lot at the BACK of the building. Or use additional parking, if available, across the street in the Northgate lot.