North Bay Multimedia Association - New Business Opportunity SIG

Events - New Business Opportunity SIG

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Expanding Career Opportunities; What are the business opportunities and employment trends in the Retail Media Networks industry?

Who: Kevin Massey, Correspondent, AKA.TV; Steve Davis, Developer; Dylan Jones Creative Director, PRN
When: Thursday, March 10, 2005
Time: 6:30 PM, networking, 7:00-9:00 PM, program
Where: Expression College for Digital Arts, Emeryville directions
Cost: Free to NBMA members and students of Expression College; $10 for non-members; $5 for students with a valid ID
Register: Members and non-Members, please pre-register with Acteva to hold your spot.
Info Contact: Chad Caines , Web SIG Leader.

Retail Media is an emerging industry that is suffering from an identity crisis. Some pioneers of the industry refer to it as narrowcasting, digital merchandising or place-baced media. No matter which moniker this industry chooses to identify with, the impact of this technology is decidedly clear.
The core of the industry provides retail stores with dynamic audio - visual media to enhance ads and promotions within the retail floor space. A multimedia display using a video wall, plasma display or interactive kiosk can help increase brand awareness and improve product knowledge at the point of sale.
Many marketing professionals consider this new form of marketing to be more effective than traditional advertising. Smaller segments of this industry offer business solutions that enhance signs in public areas, change the visual appearance of a room or simply grab the attention of a target audience.

Some topics that we will discuss:

Who are the major employers in the retail media industry?
A/V media types (Flash, MPEG, Digital, Analog etc.)
Display types (LCD, Plasma, HD, Aspect Ratios, etc.)
Delivery methods (Tape, DVD, Network, etc)
Industry segments (retail, health, entertainment, etc.)
Common SUBMISSION SPECIFICATIONS for the vendors and players that are out there.
The common multimedia tools used to create content for retail media installations.
Where is the demand for retail media now and what are the predictions for the future?

Our Guest Speakers:

Kevin Massey, Correspondent, AKA.TV
Kevin Massy is the San Francisco-based North America correspondent for AKA.TV, a leading source of intelligence in the digital media network sector. AKA.TV covers developments in the rapidly-expanding medium of out-of-home media and digital signage around the world, with a strong focus on retail applications. Kevin/ Massy has also worked as a consultant for How and Why LTD, a UK-based retail media strategist which helps retailers and other public-facing businesses to develop digital signage networks.
Before becoming a professional journalist, Kevin/ Massy worked for the Co-operative Group, a national UK retail chain, where he gained a valuable grounding in point-of-purchase and merchandising mechanisms. Kevin/ Massy has written for several national UK titles including the Guardian and the Independent, as well as for publications in Japan where he spent two years working for the Japanese Government.

Steve Davis, Developer
Steve Davis has been involved in Graphic Design and Production for nearly 15 years, from his print design and brokering career in the early 1990's, to his current multimedia design and programming roles. As a freelance graphic artist his clients include ad agencies like FCB, EuroRSCG, and McCann Worldwide, and for clients like Peoplesoft, Visa, Wells Fargo, Barclays iShares, Nestle, and Microsoft. His current work appears in a wide variety of applications, from web banners to DVD motion menus, and now to digital signage content. He recognizes the potential of networked digital signage as a powerful new channel for targeted mass media, and now includes "digital signage assets" as a deliverables option to all of his clients.

Dylan Jones, Creative Director, PRN
Dylan Jones is Creative Director for PRN (Premier Retail Networks), the nation’s largest in-store media network which is located in over 5000 stores nationwide with over 180 million viewers a month. He is responsible for developing and pitching ideas to clients such as: Disney, Pepsi Co, P&G, Unilever and the world’s largest retailer, Wal-Mart stores Inc. His role also includes production supervision to ensure that the production team is executing the correct vision for PRN’s clients and their brands. Dylan is an international, award-winning broadcast and advertising specialist with over fifteen years of creative and senior management experience.

The NBO SIG examines how emerging industries and well established businesses use multimedia technology as an alternative to traditional media. Our SIG meetings give students and professionals the opportunity to explore new employment options, network with other multimedia professionals, meet with hiring managers, and learn about how the business world uses electronic media to educate, inform, entertain, and promote their ideas.

NBMA Policy for People with Disabilities
In order to make NBMA meetings accessible for people with disabilities, NBMA has the following policy: Any member or paying nonmember may bring an aide for free to any NBMA meeting. Aides may include a captioner, signer or any other assistant needed to make the disabled person's attendance to an NBMA meeting more comfortable and enriching. NBMA cannot pay for this service. However, you may qualify for state paid assistance. Contact the California Department of Rehabilitation at: www.rehab.cahwnet.gov for more information.

Expression College for Digital Arts

There is plenty of parking available in the lot. Please use the parking spaces assigned for Expression College and do not park in spaces reserved for loading. Parking permits are not required for SIG attendees. Street parking is also available on Shellmound and surrounding areas.

From San Francisco:
Travel EAST on the Bay Bridge towards Oakland.
At the end of the bridge, follow the signs to Sacramento/Berkeley, Interstate 80.
Exit at ASHBY/SHELLMOUND STREET. The exit ramp splits. Follow to the RIGHT; at the stop sign TURN RIGHT.
This is Shellmound Street. Expression College is on the right side, approximately 150 feet from the exit.

From San Jose:
Travel Interstate 880 NORTH. Follow 880 North to Interstate 80 East.
Continue on 80 East and exit at ASHBY/SHELLMOUND STREET. The exit ramp splits. Follow to the RIGHT. At the stop sign TURN RIGHT.
This is now Shellmound Street. Expression College is on the right side, approximately 150 feet from the exit.

From San Rafael:
Travel Interstate 580 EAST, towards San Francisco.
580 East merges with Interstate 80 WEST.
Follow 80 West and take the Powell Street exit.
Make your FIRST LEFT onto Christie Avenue.
Follow Christie Avenue all the way down until it ends.
That street is 65th St. Make a RIGHT on 65th Street.
Make your first LEFT again onto Shellmound Street. Expression College is on the left side.