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North Bay Multimedia Association
Past Events - Sampling of Past Programs
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2005 Programs

New Business Opportunity SIG - Thursday, March 10, 2005
Expanding Career Opportunities; What are the business opportunities and employment trends in the Retail Media Networks industry?
Speaker: Kevin Massey, Correspondent, AKA.TV; Steve Davis, Developer; Dylan Jones Creative Director, PRN
The core of the digital retail network industry provides retail stores with dynamic audio - visual media to enhance ads and promotions within the retail floor space. A multimedia display can help increase brand awareness and improve product knowledge at the point of sale. Many marketing professionals consider this new form of marketing to be more effective than traditional advertising.
Some topics of discussion will be media types, display types, delivery methods, who are the major players, how results are measured and what are the predictions for the future of this emerging industry.
Read More


NBMA Big Event - Thursday, February 24, 2005
Digital Photo/Video: Top Tips to Take and Make, Manage, Compress, Email, Burn, Store Your Digital Photos and Digital Video
Speakers: Michael Wanger, Video and Interactive Media Producer and John Martin, Professional Digital Photographer, Founder SFDIG
Attendees got answers to the questions they had been needing to know plus advice on some basic concepts from two top experts in their fields.
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Web Developer SIG - Wednesday, January 26, 2005
The Anatomy of a Rich Internet Application
Speaker: Mark Altenbernd
Rich Internet Applications (RIA) are hybrid solutions that combine the best attributes of the Web with the best attributes of client/server solutions. This presentation will demonstrate and examine an RIA that is hosted on as many as 6 different types of servers and the SQL Server database – and streams audio and video over the Internet while populating a database.
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2004 Programs

NBMA Cosponsors Sonoma County Web Developers SIG Event - Tuesday, November 9, 2004
CREATING AN AWARD-WINNING WEBSITE
Speaker: Tiffany Shlain, Director and Founder of The Webby Awards
In this talk, Tiffany will explore the evolution of online culture, web design and the characteristics of award winning websites.
Read More


New Business Opportunity SIG - Thursday, November 4, 2004
Event Production; Exploring Creativity, Innovation and Opportunity in Business Communication
Speaker: Duane Tornquist; VP Sales and Marketing, American AV Center and Jason Perkins; Art Director, Invision Communications
Producing large-scale corporate events require the expertise of many artists and multimedia professionals to help deliver an inspiring and compelling live presentation. We will discuss the technology used in corporate stage design as well as the creative resources required to develop a world-class media event.
Read More


Web Developer SIG - Wednesday, October 27, 2004
The Value of Contextual Inquiry
Speaker: Sara Douglas & Farhad Siddiqi
Contextual Inquiry is an interviewing method used to examine and understand users and their workplace, tasks, issues and preferences. Findings identified during Contextual Inquiry help drive requirements and improve usability of products.
Read More


BOB (The Business of Business) SIG - Wednesday, September 29th, 2004
Get Searched!
The A-B-Cs of Search Engine Marketing

Speaker: Bob Cassinelli and Chris Unno, B Street Media www.BStreetMedia.com
Learn about the industry that grew 123% last year, according to eMarketer, and accounted for $2.07 billion in spending. Search Engine Marketing (SEM) is leading the rebirth of online advertising with simple, yet effective tools for B2C and B2B companies. Also discussed was how SEM is related to Search Engine Optimization (SEO) and how they work with one another.
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Web Developer SIG - Wednesday, September 22, 2004
Introduction to Contribute 3
Speaker: Tom Negrino
Tom Negrino is a book author and a longtime contributor to Macworld magazine. His latest books are Macromedia Contribute 3 for Windows and Macintosh: Visual QuickStart Guide, Mac OS X Unwired (with Dori Smith), and Keynote for Mac OS X: Visual QuickStart Guide. He is also the author of the award-winning Microsoft Office v. X Inside Out.
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Web Developer SIG - Wednesday, August 25, 2004
Freeware on the Net
Speaker: Stephen Fraga, Founder and President of AcademyX
An overview of AcademyX staff's favorite freeware, nagware, crippleware, and adware programs. You will be introduced to a number of applications and languages such as Star Office Desktop Suite, IIS or Apache and others.
Read More


Actionscript Salon #14 - Monday, August 23, 2004
Play(!)
Speaker: Marc Tanenbaum
This month at the Salon, we’re going to look at Flash’s multiple timelines and how to manage them effectively.
Read More


Actionscript Salon #13 - Thursday, July 22, 2004
Phun with Physics
Speaker: Marc Tanenbaum
This month we looked at physics in a UI-oriented way. Even if you failed high school algebra and can’t tell an immovable object from an irresistible force, you walked away with a better idea of how to mimic real-world interaction.
Read More


NBMA Big Event - Wednesday, July 14, 2004
SUMMER BREAKOUT 2004
A Networking Celebration for Business, Technology, and Education Professionals

SUMMER BREAKOUT 2004 offered professionals in the fields of business, technology, and education the opportunity to connect across boundaries and meet a wide range of new contacts.
Read More


Web Developer SIG - Wednesday, June 23, 2004
Search Engine Strategy: from Concept to Action
Speaker: henoa Lawrence, Manager of Internet Marketing at PBHS
We learned about approaches to search engine optimization that small businesses use to attract web site interest. Shenoa looked at sites and gave out ideas on how one can prioritize goals.
Read More


Digital Photo ExpoNBMA Big Event - Saturday, June 19, 2004
NBMA-SFDIG Digital Photo Expo
Panelists:
Derrick Story, Author, Managing Editor for O'Reilly Network
Ken Milburn, Author, Photographer, Digital Photography Specialist
John Martin, Professional Digital Photographer, Founder SFDIG
Mark Rutherford, Professional Digital Photographer, Founder SFDIG
Topics:
• Digital camera features: what are they and who needs them
• How to get a good print from your printer
• Digital photography tricks
• Sensible, problem-solving workflow techniques for the digital photographer
• Still Photography in Motion
• and more
Vendors and local retail outlets represented to answer any questions about digital capture and printing. This is a grand opportunity to really explore the emerging and changing field of digital photography.
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Web Developer SIG - Wednesday, May 26, 2004
Flash Actionscript OOP Crash Course
Speaker: Marc Tanenbaum
There are simple things you can do to breathe new life into your Flash presentations, making them smaller, more efficient and hugely more interactive. During this presentation, we’ll gain a solid beginner’s understanding of what Object-Oriented Programming (OOP) really means and how ANYONE can apply its principles in Flash.
Read More


A Joint Event by the BOB (The Business of Business) SIG and the Art, Sound & Video SIG - Thursday, April 29, 2004
eNewsletter Creation: Getting under the Hood and Making them Hum
Speaker: Dan Geiger, Exec. Dir., Groundspring.org
How do you plan and construct an email newsletter? What are the marketing, aesthetic and technical considerations? Come to NBMA’s combined Art and BOB SIGs to learn the basics of building an email newsletter.
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Web Developer SIG - Thursday, April 22, 2004
Staying on Top: The Changing World of Search Engines
Speaker: Robert Charlton, Search Engine Optimizing and Marketing Consultant
Search engines are currently undergoing their biggest revolution in years. This program, for Web marketers and webmasters, will take a look at the changes, and at the options and long term strategies for making your site more visible to searchers.
Read More


Actionscript Salon #12 - Monday, April 19, 2004
The Joy of X...wrangling XML data in Flash
Speaker: Marc Tanenbaum
Join us to learn why XML (eXtensible Markup Language) has gained in popularity over the last few years and how Flash can utilize its simple nature to do powerful work.
Read More


Art, Sound & Video SIG - Thursday, March 11, 2004
Powerful PDFs from Adobe Acrobat 6.0 Professional
Speaker: Mimi Vitetta, Pre-press Professional at Peachpit Press
Increasingly, printers are demanding PDFs instead of original files. Mimi walked everyone through an actual project to show how she uses Acrobat to create PDFs, setting them up correctly for the needs of different printing houses.
Read More


Actionscript Salon #11 - Monday, March 8, 2004
Remoting for Clients: What the Real World Wants to See
Speaker: Marcus J. Dickinson
This month, our special guest speaker Marcus J. Dickinson, Canadian Web Application Developer (fresh from his presentation at FlashForward SF 2004) joined us to discuss Remoting and practical business applications.
Read More


NBMA Big Event - Wednesday, February 25, 2004
Don’t Spam—SHAZAM!:
Email Marketing Strategies for Success

Panelists: Dan Geiger, Ruth Ann Barrett, Joshua Leeds
Why use Email Marketing? Where is the line between Email and Spam? What are key ingredients for effective online marketing campaigns? Build your email list, creative content ideas, timing and tools for success! To open the first Big Event of 2004, we met the 2004 Board Members, Officers, and NBMA Super Volunteers.
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Actionscript Salon #10 - Monday, February 23, 2004
Using and Building Components (AS1)
Speaker: Marc Tanenbaum
This month, special guest speaker MD DUNDON, author of Macromedia Flash MX Production Techniques, will tag-team with AS Salon regular Marc Tanenbaum to cover the use and creation of components.
Read More


Web Developer SIG - Wednesday, January 28, 2004
Copyright, the Web, and Innovation
Speakers: Cory Doctorow
Is it any wonder that the web, with its ability to move, organize and reproduce information without control or oversight, has precipitated another crisis? Course not. Come find out what steps are being taken to restrict the Internet and how you can help save it.
Read More


Actionscript Salon #9 - Monday, January 26, 2004
Shared Objects and Local Connections
Speaker: Marc Tanenbaum
LocalConnection allows swfs running on the same computer to share data, regardless of whether they’re in the same browser window or even in the same application.
Read More


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2003 Programs

Actionscript Salon #8 - Monday, December 15, 2003
Flash to PHP to MySQL Roundtrip
Speaker: Marc Tanenbaum
This month Marc showed us how Flash interacts with these ubiquitous backend/database tools.
Read More


BOB (The Business of Business) SIG - Wednesday, December 10, 2003
Give Yourself The Gift
Speaker: Karen Pierce Gonzalez
This important time of our professional year affords us the perfect opportunity to evaluate and enhance strategies for a successful 2004. Karen helps profit and non-profit clients build local, statewide, and national bridges towards greater professional visibility.
Read More


Actionscript Salon #7 - Monday, November 24, 2003
The Drawing API
Speaker: Marc Tanenbaum
The Actionscript Drawing API allows us to create drawings on the fly at runtime with no buttons, no movieclips, no…nothing.
Read More


Art, Sound & Video SIG - Tuesday, November 18, 2003
An Evening with Robert Dougherty and Photoshop CS (aka 8.0) Tips, Tricks and a preview of the new Adobe Creative Suite
Speaker: Robert Dougherty
Robert Dougherty, Art SIG leader and master illustrator, was back by popular request to preview and demonstrate Photoshop CS (aka Photoshop 8.0).
Read More


Web Developer SIG - Wednesday, October 22, 2003
User Interface Design with JavaScript and DHTML
Speakers: Tom Negrino and Dori Smith
We discovered the means to allow users to navigate our sites effortlessly borrowing from conventional UI components and implementing them through DHTML.
Read More


Actionscript Salon #6 - Monday, October 20, 2003
What's New in Flash MX 2004 Actionscript (Actionscript 2.0)
Speaker: Luke Bayes
Mr. Bayes, co-author of "The Certified Macromedia Flash MX Developer Study Guide," ran down some of the many new features of Actionscript 2.0, a new and more powerful version of Actionscript included in Flash MX 2004.
Read More. Also review Marc's notes at www.sfmultimedia.com/actionscript


Art, Sound & Video SIG - Thursday, October 16, 2003
Master Illustrator Shows Tips and Tricks in Illustrator 10
Speaker: Robert Dougherty, Illustrator and Designer
Robert, a master illustrator and designer, demonstrated some new features of the latest edition of Illustrator 10 as well as better ways to solve old problems.
Read More


Business of Business SIG - Wednesday, October 15, 2003
Power Up Your Web Presence Through Better Marketing Pratices
Panelists: Allen Monroe, Kiki LaPorta, and Randy Stemmer
Are you a Web wallflower or does your site get profitable results? Whether you produce Web sites for clients or have a site for your own business, our panel of experts offered essential strategies and tips on how to achieve a more cohesive, dynamic marketing presence on the Web.
Read More


Actionscript Salon - Monday, September 15, 2003
Actionscript Salon #5: Preloading Content
Speaker: Marc Tanenbaum
For this Actionscript Salon, Marc elucidated on the nature of preloading: making sure the content is available before the user asks for it, plus lessening the wait time for the loading.
Read More. Also review Marc's notes at www.sfmultimedia.com/actionscript


Business of Business SIG - Wednesday, September 3, 2003
Top Three Secrets to Maximum Visibility
Speaker: Roberta Guise, MBA
Our September BOB (Business of Business) SIG speaker, Roberta Guise, MBA, shared with us her top three secrets to getting maximum visibility for ourselves and our business. She showed how being visible helps us grow and prosper. Roberta challenged us with the single most neglected area of any visibility marketing campaign and demonstrated how to make it one of our strongest assets.
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Art, Sound & Video SIG - Thursday, August 28, 2003
The Blurred Line Between Digital Photography and Video
Speaker: Derrick Story, Mg. Ed., O’Reilly Network
Photographers are more interested than ever in making movies, and consumer videographers are out there trying to take good stills with their camcorders. Derrick Story talked about interesting things digital artists can do in this middle ground.
Read More


Actionscript Salon - Monday, July 28, 2003
The Sound Object
Speaker: Marc Tanenbaum
Many, many websites – Flash-enabled or otherwise – make little to no use of sound. This is a terrible shame, as Flash has remarkable facility with audio. From the management of multiple audio tracks, to the streaming of mp3s, to variations in volume and balance, one can have great fun and infuse great life into Flash projects by making clever, dynamic use of sound.
Read More. Also review Marc's notes at www.sfmultimedia.com/actionscript


Web Developer SIG - Thursday, June 26, 2003
Developing Superhuman Flash Powers
Speaker: MD Dundon, Flash 411.
Flash is one of the best compression applications on the Web for an unbelievable array of media. In this session MD discussed how to hone your optimization powers so that you can plan ahead, optimize content during production with your superior knowledge of how Flash compresses all types of media, and test these issues with Flash's built-in tools before the project is delivered.
Read More


Summer Breakout 2003 - Wednesday, June 4, 2003
A Networking Celebration for Business, Technology, and Education
Six groups joined together to promote the largest gathering of business, technology, and education professionals in the North Bay.
SUMMER BREAKOUT 2003 dramatically mixed up the networking equation. By drawing upon the membership and communities of a diverse group of organizations, SUMMER BREAKOUT 2003 offered professionals in the fields of business, technology, and education the opportunity to connect across boundaries and meet a wide range of new contacts.
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Web Developer SIG - Thursday, May 22nd, 2003
Reinventing the Chalkboard: Using Online Technologies to Communicate Science and Mathematics
Speaker: Kristin Henry, President of GalaxyGoo, Inc.
Effectively communicating science and math online presents a unique array of challenges. Kristin Henry, President of GalaxyGoo, Inc. (an interdisciplinary think-tank dedicated to exploring expressions of science and math using online technologies), discussed these challenges and demonstrated effective solutions drawing on her own work, and other examples from the Internet.
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ActionScript Salon - Monday, May 19, 2003
Actionscript Fundamentals
Speaker: Marc Tanenbaum
In response to several requests, Marc stepped back a bit this month to make sure that as many people as possible are up-to-speed with foundational Actionscript concepts.
Read More


Business of Business SIG - Tuesday, May 6, 2003
Ten Secrets of Marketing Success
Speaker: Rick Crandall, PhD.
Real marketing should be about helping people and building relationships. It's not just about getting more customers, it’s about building the kind of business you want.
Read More


Web Developer SIG - Thursday, April 24th, 2003
Web Bloopers: Avoiding Common Design Mistakes
Speaker: Jeff Johnson, author of Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them
Jeff Johnson asserts that the Web does not exhibit commercial product quality, largely due to poor usability. He will explain how to avoid common Web design errors using examples from actual websites.
Read More


ActionScript Salon - Monday, April 21st, 2003
Getting Cozy with Variables and Arrays
Speaker: Marc Tanenbaum
For this month, Marc Tanenbaum, Salon leader, wanted to get you comfortable with variables and arrays.
Mastering Actionscript can transport your websites and other Flash files from glorified Powerpoint presentations into the realm of full-featured applications.
Read More


Web Developer SIG - Thursday, March 27, 2003
Building Rich Internet Applications Using Macromedia Tools
Speaker: Steve Cherneff of Macromedia
Steve Cherneff, Senior Technical Evangelist at Macromedia, answered questions about Rich Internet Applications (RIAs): what are they? why are they important? how are they built? RIAs may well be the next step forward in the development of productivity tools.
Read More


Business of Business SIG - Wednesday, March 19, 2003
How to Grow Your Business without Driving Yourself Crazy
Speaker: Mike Van Horn
Premiere of our newest SIG - Business of Business. An invaluable source and support for professional development and networking contacts.
Mike addressed two barriers to your success in business:
  »How to find your Sweet Spot of Business Success
  »Get out of your own way!
Read More


Art, Sound, & Video SIG - Tuesday, March 18, 2003
The Ins and Outs of DVD Production
Speaker: Michael Wanger and Chris Armbrust
Both Michael and Chris were panelists at the big DVD event at Autodesk in November. Join us for a great opportunity to share the wealth of expertise of these two DVD-industry pros.
Read More


ActionScript Salon - Monday, March 17, 2003
Prototypes and Functions
Speaker: Marc Tanenbaum
The beginning of a NBMA offering - a series of Salons devoted to Flash's ActionScript environment. Marc Tanenbaum, an ActionScript guru, covered what he felt was the mid-point in the ActionScript language: functions and prototypes. These Salons are in San Francisco
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Main Meeting - Tuesday, March 11, 2003
Bursting the Bubble of Bad (Software) Design
Speaker: Steven Gilman and Yury Frolov
The presentation, which included case studies, explored “environmental” reasons why products (including web-enabled software, web sites) have failed because of bad design.
Read More


Web Developer SIG - Thursday, February 27, 2003
Quickstart to Macromedia Contribute
Speaker: Tom Negrino
The recently-released Macromedia Contribute promises to make updating and maintaining the content of Web sites easier for both the designer/developer and the clients who love them.
Tom showed us how to use Contribute to allow your clients to make content changes to their own sites while relieving worries about inadvertent client disasters.
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Art, Sound, & Video SIG - Thursday, February 13, 2003
Creating Music and Animations for the Web
Speaker: Norman and Sierra Rose
Multi-talented Norman and Sierra will demonstrate the creation of original music with MIDI and synthesizers and how to combine it with animations for the web. They will demonstrate the software they use as well as some of their own productions.
Read More


Web Developers SIG - Tuesday, January 28, 2003
Web3D: An Update for 2003
Speaker: Larry Rosenthal
Veteran 3D artist and designer Larry Rosenthal sums up the prospects for the latest 3D technologies for the web like Axel, Anark, and X3D, as well as the state of some veterans (VRML, Director3d, Flash, Viewpoint,Cult). Where is 3D on the web heading, and who will get there first? Which technologies would be right for your projects and why?
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Job Connections SIG - Wednesday, January 15, 2003
How Recruiters Work The Job Market Today:
Insider Tips for Job Seekers

Panel: Glenn Hatfield, Volt Services Group
           Carol Orme, The Personnel Perspective
           Jennifer Laxton, Techs.com
Three representatives from major North Bay recruiting agencies discussed the state of the job market today, and offered their perspectives on what hiring managers are looking for in a tough employment market. This was an opportunity to find out how to use a recruiter most effectively in your job search — how you can get their attention to help you get that job.
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2002 Programs

Art, Sound & Video SIG - Tuesday December 17, 2002
Photo Restoration with Photoshop 7
Speaker: Mike Starkey
Mike Starkey teaches all levels of Photoshop at Santa Rosa Junior College, from a basic introduction class to advanced Restoration and ImageReady for Web graphics. At NBMA's Art SIG, he will demo color management, scanning, calibration, and Restoration using Photoshop 7.
Read More


Main Meeting - Thursday December 12, 2002
HOLIDAY MIXER: How To Work a Room: Schmooze for Success
Speaker: Susan RoAne, Keynote Speaker/Best-selling Author
Put on your party shoes and kick off this holiday season at the NBMA Mixer, where we'll mix fun with business. Susan Roane, the nationally known Mingling Maven, will help us to break the ice through her sure-fire methods for developing networking techniques and resources.
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Main Meeting - Thursday November 21, 2002
A Soup to Nuts Guide to DVD Production
Panelists:
Chris Armbrust, Marin Digital
Gabriel Murano, DVant Digital
Luong Tam, Luong Tam Design
Michael Wanger, Wanger Associates
Jon Leland, ComBridges
There’s a bright light in the world of video and multimedia production. It’s DVD (Digital Versatile Disc) technology. The growing ubiquity of DVD video players, DVD-ROMs, and DVD game consoles is creating new business opportunities for our industry.
Read More


Job Connections and Entrepreneur SIG - Wednesday November 13, 2002
Warming Up Your Cold Calls
Speaker: Craig Harrison
Craig showed us how to make the “Cold Call” easy and effective. A well seasoned cold caller himself, Mr. Harrison has established himself as a renowned communication expert. Read More


Art, Sound & Video SIG - Thursday November 14, 2002
Creating Web Video with Adobe Premiere
Speaker: Thomas Luehrsen
Thomas, owner of Elmwood Studios, is well versed in digital video. He has worked on award winning CD Roms, edited/produced/filmed for many demanding clients, teaches digital video and has a new book out on the same subject.
Read More


Web Developers SIG - Tuesday, October 29, 2002
Search in the Cyber Universe: Being Found on the Web
Speaker: Robert Charlton
A program for both Web marketers and webmasters on the Byzantine world of search engines and directories, with tips about making your site more visible to searchers.
Read More


Creativity In Action Salon - Thursday October 24, 2002
Practical Dreaming And Designing New Horizons
Speakers: Mikela and Philip Tarlow
The buzz of ideas flying and creativity clicking is what attracts many of us to this business. Then we have to make it happen. Then we have to find the clients. There is a comparable “buzz” that can occur with action, it is just harder to access.
Read More


Entrepreneur Developers SIG - Tuesday October 8, 2002
Using Your Personal Power in Oral Presentations
Speaker: Douglas Becker
In this interactive program, Douglas highlighted the basic principles of designing a presentation and improving your delivery skills.
Read More


Web Developers SIG - Thursday September 26, 2002
Meaning in the Moment: Using Multimedia to Communicate Effective Notions
Speaker: John Lenker—Author, Educator, and Co-founder of Invioni
Mr. Lenker explained how to assemble your multimedia elements to best communicate your online message. “Well crafted online messages are a major component of well designed online resources.”
Read More


Art & Entrepreneur SIG - Tuesday, September 24, 2002
Inside Adobe DesignTeam
Speaker: Jill Talvensaari, Group Product Manager, Cross Media Publishing - Adobe; Tony Yun, Product Manager Web Hosted Applications - Adobe
Adobe DesignTeam is an easy, efficient, and secure way for creative teams and clients to collaborate anytime, anywhere. DesignTeam offers online reviews for streamlined client approvals; centralized file sharing and version control for efficient collaboration among teams; and secure delivery of files to third parties.
DesignTeam is applicable to Web Developers, MM Developers, and print media artists.
Read More


Main Meeting - Thursday, September 19, 2002
Photoshop 7, New Tools and Tips and Tricks
Speaker: Donald Laird, Photoshop Instructor at Santa Rosa Junior College
Donald, in his easy manner, brought us to date with the tools and tricks in Adobe’s latest incarnation of Photoshop, an essential tool for all aspects of multimedia.
Read More


Art, Sound & Video SIG - Thursday, August 29, 2002
3D Night with Axel
Speakers: Larry Rosenthal, of Cube Productions Inc. and
Jane Veeder, Associate Professor, Dept. of Design and Industry, SF State University.
Learn from veteran 3D artists and teachers Larry Rosenthal and Jane Veeder about how 2D artists can make the move to 3D.
Read More


Main Meeting - Thursday July 18, 2002
Back to Basics
Speaker: Jim Horan, Founder and CEO of The One Page Business Plan Company
Our business climate has changed dramatically in the past few years. Have you revised your business plan—your business vision, mission statement, objectives, and marketing strategies—to adapt to those changes? Are you listening to what’s going on in the marketplace? Do you have a business plan? Jim Horan, founder of The One Page Business Plan Company and author of the best-selling book, “The One Page Business Plan,” will talks about getting “back to the basics”.
Read More


Web Developers SIG - Tuesday, June 25, 2002
WiFi Takes Flight in Marin
Creating a Local WiFi Network
Speaker: Rob Flickenger
Across the country grassroots organizations are forming to create ad hoc community networks that use WiFi (802.11 standards) wireless technology to connect homes, schools, and small businesses at DSL and T1 speeds. Rob Flickenger, author of Building Wireless Community Networks and a leader in creating the system in Sonoma County, will explain how it works and what it takes to bring a network into a community.
Read More


Main Meeting - Thursday June 13, 2002
Designing from Both Sides of the Screen:
How User-Centered Design Can Improve Designer-Engineer Collaboration
Speaker: Ellen Isaacs, Co-author of “Designing from Both Sides of the Screen” www.uidesigns.com
It is well understood that user-centered design (UCD) helps software teams build more usable, useful products. Join us for an informative and engaging evening on June 13, when Ellen will discuss ways that UCD practices also can improve collaboration between the designers and engineers.
Read More


June Job Connections SIG - Wednesday, June 12, 2002
Network with Ease
Facilitators: Susan Bercu, Nancy Friedman.
At business events, do you stumble when saying “Hello”? Or have you been networking for so long that you can’t put the punch into your elevator pitch anymore?
This Job Connections SIG gave us ample opportunity to focus solely on our audio message as we practiced with each other.
Read More


Main Meeting - May 16, 2002
Flash: MD does MX
Speaker: MD Dundon
MD Dundon took us through the paces of the recently launched and somewhat revolutionary Macromedia Flash MX. She worked closely with Macromedia on this newest version and has released her own CD tutorial to go along with it. Read More


Job Connections SIG - May 8, 2002
Re-igniting Your Work Spirit©
Speaker: Dory Willer of Beacon Quest Coaching
Sometimes you’ve got to “re-ignite your work spirit,” to find something to help you move forward in your career. Willer will discuss the cycle of self-renewal, life skills for sustaining purpose and passion at work, heeding your life’s calling, how to move ahead from where you are, creating a plan for the next twelve months, and moving forward. Read More


Web Developers SIG - April 23, 2002
If You Can't Join 'Em, Beat 'Em:
Creating A Homegrown Cable Network

Speaker: Herb Drake, Co-owner of Lucas Valley Cable, Inc.
This is a case study. It is also a modern (as well as modem) tale of triumph. Herb Drake told us why and how he and his partner Carl Naegele created and maintain a neighborhood broadband network, Lucas Valley Cable, Inc. Read More


Job Connections SIG - April 10, 2002
Redesigning Yourself In A Fickle Economy
Panelists: Richard Küng & Vicki Küng of KÜNGDESIGN
Christine Walker & Dennis Hysom of Compozarts
Whether currently employed, recently laid off, in between jobs, or an independent contractor/freelancer in search of wider horizons, this panel of seasoned creative professionals offered tips gleaned from their own adventures of recreating themselves. Read More


Main Meeting - March 19, 2002
Interactionary: A Design Competition
Participants: 3 Design Teams, 3 Judges
NBMA and North BayCHI teamed up to present an Interactionary Design Competition. Interactionary follows a pseudo game show format that allows teams to work on the same design problem, live on stage, while competing teams wait their turn in a soundproof room. Read More


Job Connections SIG - March 13, 2002
Out-of-the-Box Creative Job Search Strategies
Speaker: Patti Wilson, M.A., President of Career Company
Learn alternative strategies that may help get doors opened, uncover opportunities, and find new employment. Read More


Main Meeting - February 21, 2002
Adventures in Interactive Sound Design: A Case Study
Speakers: Jeff Essex of Audiosync and Ian Bigelow
Sound design and audio production for multimedia involve more than composing great music and delivering sound effects under tight deadlines. They require a combination of skills and talent unique to the multimedia industry. Read More


Job Connections SIG - February 13, 2002
Recent Hires, Part II: How They Triumphed
A Panel of HR Recruiters
It may still be the winter of our discontent, but the war is being won on multiple small fronts. Companies are hiring.
Read More


Training and Education SIG - January 30, 2002
Just-In-Time Learning via Performance Support Systems
Speakers: Chet Leighton, Infomark Software Corporation
Cindy McCabe, CGM Communications
Training and continuing education are important to skill development, job performance, and career advancement. But training can be expensive and time consuming. Instead of classroom training and e-learning solutions, some are using electronic performance support systems (EPSS) to improve employee productivity and creativity. EPSS = opportunities for multimedia developers. Read More


Art, Sound & Video SIG - January 24, 2002
The Return of the Boutique Design Firm
Speaker: Bob Slote, creative director and founder of award-winning design firm 500 Watts and respected industry pundit. Slote knows the subject well, and can share much that we can learn from, for he’s come full circle: design firm founder, employee and executive of design firms founded by others, back to design firm founder. Read More

Main Meeting and Entrepreneurs SIG - January 17, 2002
Communications for (and with) Creatives
Speaker: Jim Lilie, a highly recommended consultant and author.
What if there was something that you did every day at work that, if you did it better, or had a deeper understanding of it, would improve your productivity and your bottom line business results? The presentation will focus on developing an awareness of what we say and how we say it, and the potential impact on the recipient. Read More


Job Connections SIG - January 9, 2002
Recent Hires: How They Triumphed
Come hear a panel of recent industry successes, technical as well as creative, hired within the last six months.
Read More

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2001 Programs

Main Meeting and Job Connections SIG - December 20, 2001
Annual Holiday Celebration
’Tis the season. Party time. This year you can mix it up as the NBMA’s “Big Event” team joins with the Job Connections SIG for a holiday romp at the Embassy Suites Hotel. Read More

Web Developers SIG - November 27, 2001
Catch the Next Big Wave: Come Meet Curl
Speakers: Curl Corporation Evangelist Steve Weikal, Web Strategist Ron Mayer and a guest Curl programmer
Just when you think the Internet’s shake-down cruise is over and you can expect no more in the way of the unexpected... just when you think that now all that’s left to do is get a little closer to the acronymic HTML cousins that you’ve always wanted to know better (XML, XHTML, CSS, whatever) ...along comes something completely different to wipe out those assumptions. Read More


Job Connections SIG - November 14, 2001
Breaking Through the HR Wall
Speakers: A panel discussion of current hiring observations and trends, featuring industry recruiters and HR directors
How can I stand out when applying for a job I’m interested in? How can I get noticed? Please join us as we engage several experts with questions that surround the job hiring process. Read More


Main Meeting - November 8, 2001
Challenges, Trends, and Signposts for the Ever-Changing Digital Landscape
Executives representing several sectors of the industry will join us for a panel discussion of the current environment (the challenges, trends, lessons learned) and future outlook. You’ll learn what’s happening within their market niches and hear their vision of what’s ahead in the next year.Read More

Art, Sound & Video SIG - October 25, 2001
Turning Ideas into Stories
Speakers: Steve Yafa and John Maccabee
Come and hear from people who have known for a while that the future of interactive multimedia is STORYTELLING — collaborative, changing, multi-sensory events created by groups working and integrating their talents with others. You will learn how to make a "beginning, middle, and end" to your creative work Read More


Web Developers SIG - October 23, 2001
JavaScript
Speakers: Tom Negrino and Dori Smith
Wine-country locals Dori Smith and Tom Negrino, co-authors of the best-selling JavaScript for the World Wide Web, 4th edition: Visual QuickStart Guide, will tell us how to add interest and interactivity to Web sites using JavaScript. Read More


Main Meeting - October 18, 2001
Final Cut Pro 2 and QuickTime Questions
Speaker: Damon Stewart of Apple Computer
By popular demand... come see Final Cut Pro 2, the latest version of Apple Computer’s real-time digital video editing and composition application. Damon Stewart, a Development Executive with Apple for the Creative Content Markets, will show us Final Cut Pro 2's new real-time editing architecture, new media management tools, feature enhancements, plus the suite of animation, graphics, audio and compression software applications. Read More


Job Connections SIG - October 10, 2001
Building Structure into your Job Search (aka "The Freelancer's Guide to Life")
Speakers: You, the Attendees
Too many bends in the road? Are you feeling that in following everything you're arriving behind? This might be the Job Connections SIG you'll want to attend. Read More


Main Meeting - September 20, 2001
Dramatic Acts of Design: Imagination techniques for highly effective product design
(aka "A Human Approach to Technology Design")
Speaker: Christyne Sisk of Foundry360
When Christyne Sisk was lead interface designer for Macromedia's Final Cut Pro 1.0 (now an Apple product), she took apart and studied the innards of a VCR, looking for clues that could spark an apt design solution. This was the start of far-flung explorations into the physical world of film/video that culminated 15 months later with an interface that helped Final Cut Pro launch a revolution in film editing. Read More


Job Connections SIG - September 12, 2001
Brewing Up Job Search Tips
Speakers: You, the Attendees
With so many of us looking for a "job/work," there are some techniques that work better than others. Join us for an evening of sharing some of these hard won lessons. Come prepared to share a job search tip and be prepared to take away others. Read More


Main Meeting - July 27, 2001
An Evening with Robin Williams and John Tollett
Speakers: Robin Williams and John Tollett
Robin Williams and John Tollett are teaming up for this exclusive North Bay program, open to NBMA membes by special invitation from the Sonoma County Web Developers SIG. Robin is a prolific and best-selling author, teacher, and much-in-demand speaker on things Mac, Web, and design-related. Johh Tollett is an art director, designer, and illustrator who co-authored The New Designer’s Web Book. Read More


Main Meeting - June 21, 2001
Best of the North Bay 2001
New Media Exhibition & Awards Presentation
Read more about Best of the North Bay

Entrepreneurs SIG - June 14, 2001
How to Protect & Promote Your Brand: Trademarks, Copyrights & Strategic Marketing
Speaker: Christina Johnson, CEO of Phenomename, Inc.
Christina Johnson, founder and CEO of Phenomename, Inc., a full service naming, tactical branding, and trademarking company, will share her legal and creative expertise on trademarks, copyrights, and strategic marketing. Read More


Art, Sound & Film SIG - May 24, 2001
Putting 3D to Work on the Web (Redux)
Speakers: Kristen Townsend & Dan Meblin of Pulse
3D animation on the Web: It’s getting smaller, leaner, and better. At this month's SIG meeting, we’ll explore the latest tools from Pulse, a leading provider of 3D animation on the Web. The San Francisco-based company, which was honored by Red Herring as one of the Top 50 Private Companies for 2000, provides rich media solutions for digital content creation for marketing, e-commerce, service and support, and education. Read More


Main Meeting - May 17, 2001
Tool Time: Exploring Macromedia’s Dreamweaver UltraDev4, FreeHand 10, and Director 8.5
Speakers: Keith Cody, Dreamweaver Platform Evangelist at Macromedia
There will be something for just about everyone — Web developers, graphic designers, producers, database and e-commerce pros included — at this meeting. Macromedia Dreamweaver Platform Evangelist, Keith Cody, will dive into the latest releases of Dreamweaver UltraDev 4, FreeHand 10, and Director 8.5. Be ready to answer your questions about these applications and more (like the recent merger with Allaire). Read More


Art, Sound & Film SIG - April 26, 2001
Artists Among Us
Speakers: NBMA Member Artists
CALLING ALL ARTISTS. You are the designers, painters, animators, drafters, writers, composers, video producers, and even programmers that are the artists of the NBMA. This Art, Sound & Film SIG meeting will be used to get to know one another. We will introduce ourselves, show our work, and talk about what is important to each of us. Read More


Main Meeting - March 21, 2001
MD Does Dreamweaver 4 — What’s New, What’s Different
Speaker: MD Dundon of Flash 411
She’s been a pioneer teacher of the software tools of today’s multimedia. She’s been a pioneer developer in interactivity and experiential interface design. She’s been around Macromedia’s Dreamweaver since it was a baby, knows where it’s been, where it’s going. Who better than MD Dundon to give Dreamweaver 4 the once-over? Read More


Entrepreneurs SIG - March 8, 2001
What Would it Take to Retire Comfortably?
Speakers: Jay Mendoza, Bay State Financial Group, and Amy Chung, Technical Resource Group
Entrepreneurs tend to gray early. As an entrepreneur in new media, or as a self-employed person or member of a small start-up, have you thought about how you will pay for and fund your retirement? Why should you consider retirement planning now? Read More


Art, Sound & Film SIG - February 22, 2001
The Making of Nutcracker - A Digital Video Experience
Speaker: Nick Aquilino
Film — another technology falling by the wayside. There’s growing consensus that Digital Video, or DV for short, is about to make the celluloid stuff obsolete. Even George Lucas, who set the standard for filmmaking throughout the last two decades, is shooting the next two Star Wars movies on Digital Video. Read More


Training & Education SIG - January 31, 2001
Thinking Like a Kid: Lessons Learned in Designing Experiences for Children
Speakers: Karen Littman, Founder, Morphonix and Velvet Brainware
Allen Cypher, Co-founder & Chief Designer, Stagecast
Miguel Lyons-Cavazos, Business Development, Cheskin Research
Jeffrey Kessler, Independent Consultant
As an adult, how does one think like a kid to create software, Web sites, and intelligent toys that are appealing to, engaging to, and effective for kids? Read More

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2000 Programs

Marty Higgins, Creative Strategist for Broadband Development at Red Sky, presenting "From Campfire to Firewire" - A look at the changing nature of communication due to interactivity and broadband

Christopher Short and Peter Ridder of Akamai, with John Woods of Microsoft, on "Using Streaming Media to Optimize Business Communications, Online Learning & Entertainment"
Garry Hare, EVP of Broadband Content at Into Networks, Lisa Strausfeld, VP of Product Design at Quokka, and Ed Murphy, President of Human Code's Presage Studios in a panel discussion - "Content Unleashed: Exploring the Coming Future of Rich Media Content on the Net"

Gerd Leonard, CEO of LicenseMusic.com, Alan Mutter, CEO of Sealed Media, FX Nuttall, CEO of AudioSoft, and Phil Green of the Law Offices of Green & Green speaking on "Digital Rights, Digital Wrongs: A Panel Discussion Exploring Digital Rights Management."

Pulse Entertainment - "Putting 3D to Work on the Web"

"The Webmaster's Guide to the Search & Directory Universe," with Matthew Hall, VP of Engineering at Inktomi, Harold Stusnick, Senior Editor at Yahoo, and Martin Hosking, Senior VP at LookSmart

Macromedia Flash 5 with everyone's favorite, MD Dundon of Flash 411

"Workin' Heart for the Money," an evening with Jenny Martin and David Rossi, Creative Directors at eGreetings.com

"The One Page Business Plan", featuring Jim Horan, founder of The One Page Business Planning Company

Donovan Rittenbach of Neko Media, on "Creating Browser-Based Software"

Walt Kassoway, teaching "The Art of Lively Presentations"

Joanne Victoria, President of New Directions Consulting on "Creating a Blueprint for Success: New Tools to Balance, Simplify & Enhance Your Business & Personal Life"

Bob Isleib of ElementK on "Trends in Web-based Training"

Steven Donaldson, President of BGDI - "Branding on the Web"

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1999 Programs

"Online Learning," a panel discussion with Stuart Skorman of Hungry Minds, Jason Roberts of Learn2.com, and Peter Mellen of Headlight.com. Moderated by Steve Kirk of Sage Interactive.

"Webcasting: Everything You Could Possibly Want to Know," presented by Ken Colby of InterVU, one of the pioneers of Webcasting (now part of Akamai).

Author and social commentator Douglas Rushkoff — "How Commerce Swallowed Community: Wasn't This Supposed to Be Fun?" — in conjunction with his book, Coercion: Why We Listen to What 'They' Say.

Teresa Martin of Project Cool, "Introducing Your Next Best Friend: XML"

Jeff Essex of Audiosyncrasy, speaking about "Audio in Macromedia's Flash 4"

Britt Stephens, President of New Media Registry

Dr. Ron Pellegrino, musician and composer, presenting "OmniMedia Reigns!" New Media integration of the visual arts, music and science.

Bungi Software presenting "Oni"

TeleStructure III: High Speed Internet Access for Marin - A special event with the Digital Village Foundation and SofTECH, featuring Larry Brilliant - CEO of SoftNet,
John Englund - Director of Policy & Government Affairs at Excite@Home,
Laura Lee Barbaria - Telecommunications Director at Fireman's Fund Insurance,
Carla Overberger - Former Marin Telecommunications Agency Member,
Michael Silverton - President of Fiberhood Networks, Inc.,
and Mark Heyer - Vice President at the ISP Channel

Microsoft's John Mathieu, speaking on Windows Media Player Technologies

Chris Keenan of Media Code and AEC Technologies,, speaking about the Geomatrix 3D Camera

Barry Flicker, on "Smashing the Project Barrier"

"Gather 'Round the Virtual Campfire: Interactive Storytelling," with Dan Lyke and friends

"Look Ma, No HTML: Database Driven Web Sites," featuring Michael Heth, founder of ServerSmiths

"Behind the Scenes of Building a 3D Internet Art Gallery," featuring Maylock Stansbury, Chris Ripps, and Robert Bott.

"A Case Study of Half Life, the sci-fi epic from Valve Software and Sierra Studios

Liquid Audio and BIAS — "Developing & Selling Music Over the Internet"

SensAble Technologies showcasing of the PHANTOM device.

Dr. Peller Marion, of Peller Marion Associates, on "How to Maximize Your Career in Multimedia: Job Security in an Insecure Industry"

Stormfront Studios on the making of "NASCAR Revolution"

Author Joe Sinclair, of Sinclair Associations, speaking on "Simultaneous Multimedia Integration Language" (SMIL)

Terry Thomas and Jennifer Newell of Immersion Corporation, demonstrating MicroScribe-3D

Dan Shafer, of CNet's Builder.com, on "Parsing the Future of the Internet"

"Fundamentals of Role-Playing Games," a panel discussion with David Jurgens, Chris Seeman, Dave Henderson, and Gen Larson

"Adobe GoLive 4.0," with evangelists from Adobe Corp.

Splash party for "3D Studio Max," with our friends from Discreet

Michael Moon, President of GISTICS, on "Building Brands in the Networked Economy"

TyRuben Ellingson and DJ Marini of , speaking on "The Future of Entertainment"

Fort Point Partners and PriceWaterhouseCoopers on "EC — The Big Picture"

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1998 Programs

Ed Catmull, CTO and Co-founder of Pixar Animation Studios, on "Building the World's Leading Animation Studio"

"The Art of ILM's Commercial Productions," with Marcus Stokes

Norm Kurtin, Co-founder of Design Media, and Mark Johnson CTO of DVant Digital, on "New Technologies for Training"

"Apple's Latest & Greatest Tools" featuring Apple Evangelist Damon Stewart

"Community Building on the Web — Nine Design Principles," presented by Amy Jo Kim, principal at NAIMA and author of Community Building on the Web

An Evening with computer communications pioneer and arch-contrarian Ted Nelson

Microsoft's project manager for XML, Adam Denning, speaking about XML

Jeff Essex on "MIDI for the Web"

"The Journeyman Project 3: Legacy of Time," with Steve Schreck of Red Orb Entertainment

"Wonderful Women Designing the Future" — Veteran game designers from the female side: Annie Fox, Deborah Todd, and Melinda Bell

ZDNet Editor-in-Chief Dan Farber, sharing wisdom and experience about the economics of Web sites and content production for the Web

Dave Isaza of Dimensional Studioes

"Myths & Reality Regarding Copyright Protection & liability in Cyberspace," with Dianne Brinson, Luong Tam, and Maria Carlile

"Game Design Secrets" from master game designer Bruce Balfour

MetaCreation's Scott Hawthorne, demonstrating Poser 3

"The Making of Southwest Symphony," with Michael Wanger of Wanger Associates.

T.J. Ryan, President of ISU Employer Services, speaking about "Managing the Risks of Growth — Trends in Human Resource Management"

Drue Miller of Vivid Studios, speaking about Vivid's unique mix of over-the-top Web design, interface innovation and humor.

"Interface Design: Evolution or Revolution," featuring Lynn Plamondon of WebTV Networks, Steve Kirk of Sage Interactive, and Luong Tam of Luong Tam Design

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1997 Programs

Elizabeth Atkinson of Odyssey Research, on "Growth Markets for Multimedia Developers"

"Designing for WebTV," presented by designers from WebTV Networks

. . .and many more since we started in 1992.

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